The 2024 Great American Beard & Moustache Championship was a celebration of bold personalities and even bolder facial hair. To capture the spirit of this one-of-a-kind event, we created a highly stylized, fun, and unapologetically weird video promo that leaned into the championship’s eccentric energy.
From epic close-ups of glorious beards to dramatic slow-motion moustache twirls, the video embraced the spectacle and camaraderie that make this event so special. With nearly 400 attendees, 169 competitors, and over $18,000 raised for Detroit Animal Welfare Group and Six Feet Over, the championship was more than just a contest—it was a movement of facial hair greatness.
Our video set the tone, amplifying the event’s unique charm and drawing in an audience that appreciates the art of the beard.
| Chief Creative Officer: | Bill Morden | Account Director: | Joe Morden |
|---|---|---|---|
| Creative Director: | Jeff Wolfe | Art Director: | Jeff Wolfe |
| Director: | Jeff Wolfe | Editor: | Jeff Wolfe |
| Colorist: | Rick Unger | Sound Design: | Gold Sound |
| Copywriter: | Cole Guidry |
| Chief Creative Officer: | Bill Morden | Account Director: | Joe Morden |
|---|---|---|---|
| Creative Director: | Jeff Wolfe | Art Director: | Jeff Wolfe |
| Director: | Jeff Wolfe | Editor: | Jeff Wolfe |
| Colorist: | Rick Unger | Sound Design: | Gold Sound |
| Copywriter: | Cole Guidry |