The Atturo Andy campaign was designed to break through the retail clutter in the consumer tire category by magically bring to life a typical “Point of Sale” element that a customer would encounter at a tire store. Once brought to life Andy could escape the store front and make his way into the lives of everyday people who are contemplating buying tires for their car or truck. At just the right moment Andy is always there to let people know that Atturo is the answer.
The creation of Atturo Andy allowed Atturo Tires to build stronger relationships with customers and dealers by offering expert advice in a friendly, approachable way. By positioning Andy as a knowledgeable cardboard tire salesman, the brand fostered trust and loyalty while promoting its full product catalog, leading to greater success in a broader range of tire categories.
| Chief Creative Officer: | Bill Morden | Account Director: | Joe Morden |
|---|---|---|---|
| Creative Director: | Jeff Wolfe | Art Director: | Jeff Wolfe |
| Copywriter: | Kevin Singer | Editor: | Francisco DeMarco |
| Colorist: | Rick Unger |
| Chief Creative Officer: | Bill Morden | Account Director: | Joe Morden |
|---|---|---|---|
| Creative Director: | Jeff Wolfe | Art Director: | Jeff Wolfe |
| Copywriter: | Kevin Singer | Editor: | Francisco DeMarco |
| Colorist: | Rick Unger |