Casa de Montecristo operates 14 lounges across the country, each with its own rhythm, style, and loyal community. Unifying these distinct personalities under a single brand voice was the foundation of our September social consolidation launch.
For October, we shifted to refining the experience.
As part of our brand-building efforts, we made strategic updates to content buckets, video edit styles, pacing, and music. These adjustments strengthened the overall brand voice while improving how each lounge appeared and felt on social media. We listened closely to feedback from individual locations, evolving the elements that resonated with their communities while holding firm on the core brand standards that define Casa at a higher level.
The result was a more confident, more cohesive October calendar—one that preserved local personality, elevated brand storytelling, and clarified what the unified Casa presence should feel like across every post and every lounge.
| Managing Partner, CCO: | Bill Morden | Managing Partner, Account Director: | Joe Morden |
|---|---|---|---|
| Creative Director: | Jeff Wolfe | Art Director: | Rajeev Pillai |
| Copywriter: | Cole Guidry | Director: | Bill Morden |
| Editor: | Rajeev Pillai | Social Media Manager: | Todd Larsh |
| Managing Partner, CCO: | Bill Morden | Managing Partner, Account Director: | Joe Morden |
|---|---|---|---|
| Creative Director: | Jeff Wolfe | Art Director: | Rajeev Pillai |
| Copywriter: | Cole Guidry | Director: | Bill Morden |
| Editor: | Rajeev Pillai | Social Media Manager: | Todd Larsh |