We expanded the House of Faygo campaign by inviting two of Detroit’s brightest stars to join the party. Through a new sponsorship partnership with David Montgomery and Jahmyr Gibbs, two NFL running backs, this local television spot drew a parallel between Montgomery and Gibbs’ explosive chemistry on the field and Faygo’s newest dynamic duo: Super Pop and Bubble Pop.
Different flavors. Different styles. Same electric impact. Just like Detroit’s backfield, these two newcomers bring their own strengths, their own swagger, and their own way of exciting the senses. And in the House of Faygo, every style has a place.
The spot carries forward the campaign’s signature energy with color, music, and Ruby Fizz’s unmistakable swagger. The result is a fusion of sports culture and pop culture that feels unmistakably Detroit: inclusive, vibrant, and full of flavor.
| Managing Partner, CCO: | Bill Morden | Managing Partner, Account Director: | Joe Morden |
|---|---|---|---|
| Creative Director: | Jeff Wolfe | Art Director: | Jeff Wolfe |
| Copywriter: | Cole Guidry | Copywriter: | Joe Morden |
| Director: | Bill Morden | Editor: | Jeff Wolfe |
| Managing Partner, CCO: | Bill Morden | Managing Partner, Account Director: | Joe Morden |
|---|---|---|---|
| Creative Director: | Jeff Wolfe | Art Director: | Jeff Wolfe |
| Copywriter: | Cole Guidry | Copywriter: | Joe Morden |
| Director: | Bill Morden | Editor: | Jeff Wolfe |