The Michigan made brand, Faygo was looking for an idea they could share with Michigan made fans. So, we came up with the idea of welcoming home travelers flying back home to Michigan to spend time with family and friends for the holidays. We decided that passengers anxious to return home, would be recorded using hidden cameras and microphones at the airport’s baggage claims capturing their surprise and delight with a refreshing gift. As they made their way to retrieve their luggage, they were met by a parade of Faygo 8-packs circling the carousel as they waited for their luggage. The hundreds of bowed cases each greeted them with a tag inviting them to help themselves to a free carry off, if you will and a refreshing start to their holidays.
| Chief Creative Officer: | Bill Morden | Account Director: | Joe Morden |
|---|---|---|---|
| Creative Director: | Jaime Perry | Production: | Stoneburner Video |
| Social Media Coordinator: | Amanda Kirst | Editor: | Francisco DeMarco |
| Chief Creative Officer: | Bill Morden | Account Director: | Joe Morden |
|---|---|---|---|
| Creative Director: | Jaime Perry | Production: | Stoneburner Video |
| Social Media Coordinator: | Amanda Kirst | Editor: | Francisco DeMarco |