Faygo, the One True Pop, turned its latest flavor launch into a cultural moment with the House of Faygo — a bold, immersive world built to match more than a century of flavor legacy. Designed as a high-energy playground for creators and flavor chasers, the campaign celebrated vibrant colors, electric vibes, and nonstop pop.
At the center is MC Ruby Fizz, a larger-than-life host channeling Detroit swagger and inviting fans to claim their place in the POPulence.
The campaign expanded through a local TV spot featuring David Montgomery and Jahmyr Gibbs, drawing a parallel between their explosive on-field chemistry and Faygo’s dynamic duo flavors, Super Pop and Bubble Pop. Different styles. Same electric impact.
Blending sports and pop culture with signature color, music, and attitude, the House of Faygo reconnected the brand to its Detroit roots — inclusive, vibrant, and full of flavor.
| Managing Partner, CCO: | Bill Morden | Managing Partner, Account Director: | Joe Morden |
|---|---|---|---|
| Creative Director: | Jeff Wolfe | Art Director: | Jeff Wolfe |
| Copywriter: | Cole Guidry | Copywriter: | Joe Morden |
| Director: | Bill Morden | Editor: | Jeff Wolfe |
| Account Director: | Jessica Brattina |
| Managing Partner, CCO: | Bill Morden | Managing Partner, Account Director: | Joe Morden |
|---|---|---|---|
| Creative Director: | Jeff Wolfe | Art Director: | Jeff Wolfe |
| Copywriter: | Cole Guidry | Copywriter: | Joe Morden |
| Director: | Bill Morden | Editor: | Jeff Wolfe |
| Account Director: | Jessica Brattina |
