Lawrence Technological University is a renowned engineering school that has expanded to include arts and science programs. LTU’s recruitment campaign needed to illustrate the unique benefits of its program to prospective students. The “Be Curious. Make Magic.” campaign was a bold visual solution developed to grab attention by breaking free from the conventional category clutter and highlighting LTU’s uniqueness in both the students they attract and the programs they offer. The campaign reminded students that to build the future, you need access to cutting-edge technology and a boundless curiosity to create magic.
| Chief Creative Officer: | Bill Morden | Account Director: | Joe Morden |
|---|---|---|---|
| Executive Creative Director: | Jaime Perry | Art Director: | Jeff Wolfe |
| Copywriter: | Jaime Perry | Copywriter: | Jeff Wolfe |
| Copywriter: | Cole Guidry | Strategy Director: | Lesley Stout |
| Director of Photography/Editor: | Chuck Pellerito | Animation: | Francisco Demarco |
| Chief Creative Officer: | Bill Morden | Account Director: | Joe Morden |
|---|---|---|---|
| Executive Creative Director: | Jaime Perry | Art Director: | Jeff Wolfe |
| Copywriter: | Jaime Perry | Copywriter: | Jeff Wolfe |
| Copywriter: | Cole Guidry | Strategy Director: | Lesley Stout |
| Director of Photography/Editor: | Chuck Pellerito | Animation: | Francisco Demarco |
