Client

PHINIA

Campaign

Garage 360 Training Platform Launch

Overview

Modern training has become a commodity, something to check off rather than truly absorb. Too often, it’s passive, forgettable, and disconnected from the people who actually use the product. This training program aims to change that.

At the heart of the platform is a dynamic video series hosted by two engaging personalities whose friendly tension adds energy and sharpness to every segment. Each episode is crafted for today’s attention spans, delivering expert insights, installation tips, and real-world know-how in concise, three-minute segments.

Instead of siloed modules and fragmented learning, Garage 360 mirrors how real technicians work: collaboratively, hands-on, and with information that moves as fast as the job demands.

Contributors

Managing Partner, CCO: Bill Morden
Managing Partner, Account Director: Joe Morden
Creative Director: Jeff Wolfe
Art Director: Jeff Wolfe
Art Director: Rajeev Pillai
Copywriter: Cole Guidry
Director: Bill Morden
Editor: Eric Kuzma
Account Director: Jessica Brattina