Client

Centria Autism

Industry

Ask

Brand Awareness

The Challenge

Grow the nation’s largest autism care provider—while making it feel deeply personal.

Centria Autism delivers life-changing ABA therapy to children on the spectrum. With hundreds of offices and thousands of behavioral techs, they had scale. But what they needed was a brand platform that could do two things at once:

    1. Inspire families to trust Centria during an incredibly vulnerable time
    2. Recruit thousands of behavioral techs into a mission-driven career path

At the heart of it all? A unique “Just-In-Time” care model that matches techs to patients with speed, precision, and continuity—something no other provider was doing.

The Strategy

Create a brand that’s both transformational and operational.

TMV built a positioning platform around a single truth:
“Do Wonders.”

It spoke to what Centria delivers for families—and what working there enables for techs.
It wasn’t about clinical language. It was about hope, action, and moments that change lives.
We aligned the voice and visuals to show progress, joy, and possibility—rooted in the belief that every child has potential, and every tech has purpose.

The Execution

As AOR, TMV delivered full-service brand, creative, and campaign execution:

  • Brand Platform + Messaging: Developed “Do Wonders” as the unifying message across all patient- and employee-facing campaigns
  • Website Design + Development: Built a mobile-first site for both parents and job seekers, optimized for speed, clarity, and conversion
  • TV + Commercial Production: Created emotionally driven brand anthems and recruitment spots—featuring real families, therapists, and success stories
  • Digital + Paid Media: Deployed multi-channel digital campaigns focused on lead generation (parents) and recruitment (techs) across Meta, Google, and YouTube
  • Social Media Strategy + Content: Managed content calendars, storytelling series, testimonials, and campaigns that built community, credibility, and culture
  • Recruitment Campaigns: Developed persona-driven creative for behavioral tech hiring—highlighting flexibility, fulfillment, and real career impact
  • CRM + Nurture: Supported internal team with email marketing flows, inquiry follow-ups, and segmented messaging
  • Internal Comms + Culture: Integrated the “Do Wonders” mindset across onboarding, training, and retention messaging

The Results

  • “Do Wonders” became a mission-defining campaign line across all brand communications
  • Increased both patient inquiries and behavioral tech applicants within months of campaign launch
  • Website conversion rates outpaced previous benchmarks for both parent and job seeker flows
  • Commercials and social content created emotional resonance and brand lift in both local and national markets
  • Helped Centria maintain industry leadership while modernizing and humanizing their brand at scale

Do you know what you provide?

Contact TMV Group to discuss how we can craft a winning strategy for your institution or business.