Client

Clear Fruit

Industry

Ask

Brand Awareness

The Challenge

Reintroduce a legacy beverage brand to a new, flavor-obsessed generation.

Clearfruit had been a quiet player in the flavored water space for years—on shelves, but not on radars. With bold taste and zero carbonation, it had all the ingredients to compete with trend-forward challengers like Poppi, Vitaminwater, and BODYARMOR.
But what it needed was:

  • A campaign that celebrated flavor over function
  • Smart, targeted media buying to maximize reach on a limited budget
  • An own-able voice and visual style that stood out in a scroll
  • Influencer and ambassador programs that made Clearfruit cool again
  • A unified launch strategy that could scale regionally and nationally

The Strategy

Lead with flavor. Land with fun.

TMV built a brand platform centered on joyful excess—flavors so bold, the bottle could barely contain them.
Our campaign line:
“All the Fruit Flavor We Can Fit.”

This platform gave us permission to be loud, vibrant, and unfiltered—matching the product’s taste with visuals, language, and energy that popped across every medium.

We focused efforts where flavor lives: outdoor, social, digital, and culture. Because once people tried Clearfruit, they stuck with it. Our job was to make them curious enough to crack open the first bottle.

The Execution

TMV led full-funnel strategy and activation across:

  • Media Buying: Regional and national paid campaigns across outdoor, streaming audio, digital display, and social—optimized for reach and retail lift
  • Social Media Campaigns: Built content calendars, post series, meme-style drops, and bold animations that dialed up flavor and playfulness
  • Influencer + Ambassador Management: Activated taste-forward micro-influencers, lifestyle creators, and campus brand reps to hype flavors and generate UGC
  • Outdoor Campaigns: Designed colorful, craveable OOH across high-traffic zones and urban markets—giving the brand serious shelf shout
  • Product Launch Support: Rolled out new flavor drops with paid media, influencer blitzes, and in-store sampling strategies
  • Retail Integration: Connected campaigns to specific regional retail partners through co-branded materials and location-specific targeting

The Results

  • “All the Fruit Flavor We Can Fit” became a rallying cry across packaging, digital, and display
  • Drove double-digit sales lifts in priority markets post-campaign
  • Influencer program delivered 6M+ impressions and thousands of tagged content pieces
  • Outdoor placements boosted brand recall and unaided awareness in target demos
  • Social media engagement and UGC spiked 4x during key launch windows

Do you know what you provide?

Contact TMV Group to discuss how we can craft a winning strategy for your institution or business.