Client

Lacks Enterprises

Industry

Ask

Brand Awareness

The Challenge

Give a world-class Tier 1 supplier the voice it deserves.

Lacks Enterprises has been at the forefront of decorative automotive finishes, advanced materials, and manufacturing innovation for over 50 years. Their trim systems, textures, and plating technologies are used by top OEMs around the world—yet their story was being told like just another vendor.
The brand needed to:

  • Break through at global auto shows and engineering events
  • Stand out in a highly commoditized supplier landscape
  • Support high-stakes OE sales
  • Launch new innovations

It was time to stop whispering innovation—and start shouting it.

The Strategy

Make every surface a stage. Every product, a statement.

We built a campaign around one bold truth:
SHINE OR BE SILENT.

This wasn’t just a tagline—it was a challenge to the industry. If your finishes don’t command attention, your brand disappears in a sea of sameness. Lacks doesn’t just deliver beauty—they engineer brilliance. TMV elevated that positioning with a voice that was unapologetically confident, visually commanding, and technically sound.

We turned Tier 1 into tier one-of-a-kind.

The Execution

As Lacks’ full-service AOR, TMV built the brand platform and executed across every major touchpoint:

  • Campaign Development: “SHINE OR BE SILENT” launched as a unifying brand platform across divisions, trade shows, and digital.
  • Trade Show Experience: Brought the campaign to life at CES, NAIAS, and global supplier summits with immersive displays, sales tools, and branded environments.
  • Product Launch Storytelling: Created video, web, and sales collateral for advanced innovations—like Selective Spinelle, revolutionary 3D texture, and hex-free plating—with bold design and plainspoken technical clarity.
  • Website Overhaul: Rebuilt Lacks.com to reflect its forward-thinking innovation, with updated UX, product storytelling, and recruiting content.
  • Brand Video + Plant Showcases: Produced cinematic brand pieces, engineering spotlights, and plant tours for sales, investor, and HR use.
  • Social Media Strategy: Built an executive-ready LinkedIn presence that speaks to engineers, designers, and decision-makers.
  • Recruitment + Employer Branding: Designed career content and internal comms that connect purpose to pride across the enterprise.

The Results

  • “SHINE OR BE SILENT” became the rallying cry across sales, R&D, and marketing
  • Opened doors with new OE platforms and innovation partnerships
  • Increased brand engagement across LinkedIn and digital channels
  • Repositioned Lacks as a bold voice for innovation in the automotive supply chain
  • Created a foundation for future-forward launches, sustainability storytelling, and global expansion

Do you know what you provide?

Contact TMV Group to discuss how we can craft a winning strategy for your institution or business.