Client

TRW DISC BRAKES

Industry

Ask

Brand Awareness

The Challenge

Reintroduce one of the most respected OE brake brands to the North American aftermarket—with the confidence it deserves.

TRW had a legacy of precision and trust among OEMs and technicians. But in the crowded, price-driven aftermarket landscape, the brand had lost visibility. It needed a bold reentry strategy to:

    • Reassert TRW as a premium, trusted choice for independent installers and distributors
    • Deliver a modern identity and packaging system that looked as strong as the product performed
    • Activate in the field—where parts are bought, sold, and trusted
    • Equip sales teams with tools that connected brand history to current-day innovation

The Strategy

Respect the legacy. Rebuild the relevance.

TMV repositioned TRW as the brand that never stopped doing it right—OE expertise now available to the aftermarket.
No gimmicks. No shortcuts. Just the same trusted quality, now easier to access.
The tone: bold, unshakable, and frictionless.
The creative system: built to break through in garages, on shelves, and at AAPEX.

The brand voice reminded B2B buyers of one thing:
This is TRW. And brakes don’t get better than this.

The Execution

As AOR, TMV reimagined the aftermarket presence of TRW from the ground up:

  • Brand Positioning: Developed a positioning framework rooted in OE credibility, technician trust, and quiet confidence
  • Packaging Design: Created a new packaging system that unified the product line, delivered shelf impact, and reinforced TRW’s premium tiering
  • Microsite Development: Built a sleek, fast-loading product microsite with features, fitment data, and key differentiators for installers and distributors
  • Experiential Activation (AAPEX): Designed a bold, high-impact trade show booth and digital extensions that brought the brand to life through interaction and storytelling
  • Digital + Paid Media: Executed a cross-platform digital campaign targeting jobbers, shop owners, and buyers with clear, product-driven messaging
  • Print + B2B Sales Materials: Delivered sell sheets, technical guides, and leave-behinds to empower the sales force with modern, consistent collateral
  • Messaging + Copywriting: Refined TRW’s tone to be authoritative and approachable—less OE jargon, more real-world performance language

The Results

  • Successfully reintroduced TRW to the North American aftermarket with a cohesive, modern identity
  • New packaging system increased on-shelf recognition and sales rep traction
  • AAPEX booth and experiential storytelling generated high-value buyer conversations and follow-up leads
  • Microsite and media campaign improved brand visibility among key B2B buyers
  • TRW regained positioning as a premium, trustworthy choice in a value-squeezed category

Do you know what you provide?

Contact TMV Group to discuss how we can craft a winning strategy for your institution or business.