As the leading parts distributor worldwide, Arrowhead Engineered Products has become a worldwide distributor of non-discretionary, mission-critical aftermarket replacement parts. Now trusted by over 50,000 dealers, distributors, repairs shops and small businesses to provide quality, fit and selection, the challenge becomes managing the brands under their umbrella.
AEP products are an appealing option for many audiences—enthusiasts, hunters, land management, and more. To promote across both endemic and non-endemic audiences, TMV/Piloteer launched the “WIN THIS BEAST” Sweepstakes campaign. The brand partnered with multiple professional builders and built and giveaway a tricked out UTV (outfitted head to toe in AEP parts). Unique online ads were created for and ran on sites appropriate for each audience. All ads drove to the microsite where users could fill out an entry form and log in to where they were riding. The campaign was a huge success in provided close to 40k new CRM leads.
| Chief Creative Officer: | Bill Morden | Account Director: | Joe Morden |
|---|---|---|---|
| Executive Creative Director: | Todd Gilleland | Art Director: | Justin Scott |
| Social Media Coordinator: | Amanda Kirst | Editor: | Francisco DeMarco |
| Web Developer: | Todd Larsh | Web Developer: | Lesley Stout |
| Chief Creative Officer: | Bill Morden | Account Director: | Joe Morden |
|---|---|---|---|
| Executive Creative Director: | Todd Gilleland | Art Director: | Justin Scott |
| Social Media Coordinator: | Amanda Kirst | Editor: | Francisco DeMarco |
| Web Developer: | Todd Larsh | Web Developer: | Lesley Stout |
