American Plastic Toys—Website

American Plastic Toys is not your typical toy manufacturer. For starters, they’re independently owned. They also manufacture every single one of their parts and products in the U.S.A. And they don’t sell directly to consumers. As a B2B wholesaler, they sell everything from kitchen sets to sleds only to big box retailers.

APT came to TMV needing a completely redesigned website, one that would utilize modern web design, UI and UX, and better showcase their toy offerings to big box buyers. TMV delivered with a vibrant yet clean look and feel, new descriptions for every one of APT’s 200+ SKUs, and fun, dynamic illustrations. TMV was also able to add functionality APT had been lacking in the past – a customer service portal complete with downloadable manuals and replacement part request form, a related products algorithm on all product pages, and a simple CMS and backend that APT could easily manage themselves.

AmericanPlasticToys.com