Andy’s Origins Campaign—Online Video

Atturo Tire has always been about breaking the mold, and with the Atturo Andy campaign, we put a face—literally—to the brand’s commitment to independent tire dealers and off-road enthusiasts.

At the heart of this online video series is Andy, a no-nonsense, tell-it-like-it-is tire expert who embodies the authenticity and trust that dealers and customers value. His origin story sets the stage, introducing Andy as a self-made, blue-collar pro who speaks the language of real drivers. Whether tackling rugged terrain or navigating the complexities of the tire business, Andy is there to guide, educate, and entertain.

Andy started as just another POS standee; a typical cardboard cutout meant to spice up the showroom floor. But unlike your average inanimate dealership promo, Andy came to life—and immediately became the best salesman in the building. In the Dealer Video Series, Andy takes his newfound life straight to the showroom. With his encyclopedic tire knowledge, undeniable charm, and absolutely no patience for corporate fluff, he quickly outperforms everyone in the building. Whether convincing a skeptical customer or showing off his “flex” (literally—he’s still made of cardboard), Andy proves that no one sells Atturo like Andy sells Atturo.

Packed with humor, fast-paced dialogue, and just the right amount of absurdity, this campaign flipped the traditional dealer video on its head, making Atturo’s commitment to independent tire dealers impossible to ignore.