At Credit Union One, banking isn’t just about numbers—it’s about people. “Generations Alike” is a campaign that highlights how, despite age differences, members share the same financial concerns, goals, and trust in their credit union.
This campaign is dynamic and impactful, crafted to create relatable, well-rounded characters that consumers immediately connect with. Through warm, emotive moments mixed with fun and insightful interactions, these spots go beyond traditional financial ads—they tell real, human stories.
In “Raimee & Crystal,” we see the nostalgia of opening a first account, whether in a branch in 1979 or online last week. Their playful exchange underscores CUONE’s commitment to banking on members’ terms, no matter their preferred method.
In “Kyle & Marty,” we tap into the universal frustration of overdraft fees. A college student and a retiree, both living on tight budgets, bond over how fees can be a financial setback—and how CUONE eliminating them makes a real difference. Their lighthearted conversation about side hustles adds a sense of humor and relatability, making their experience feel like one we’ve all lived.
People will see themselves in these characters—whether it’s the excitement of their first account, the challenges of managing finances, or the relief of a financial institution that actually has their back. “Generations Alike” isn’t just a campaign—it’s a reflection of how Credit Union One understands and supports its members, at every stage of life.
| Chief Creative Officer: | Bill Morden | Account Director: | Joe Morden |
|---|---|---|---|
| Creative Director: | Jeff Wolfe | Strategy Director: | Lesley Stout |
| Art Director: | Jeff Wolfe | Copywriter: | Kevin Singer |
| Production Company: | Lucky Airlines |
| Chief Creative Officer: | Bill Morden | Account Director: | Joe Morden |
|---|---|---|---|
| Creative Director: | Jeff Wolfe | Strategy Director: | Lesley Stout |
| Art Director: | Jeff Wolfe | Copywriter: | Kevin Singer |
| Production Company: | Lucky Airlines |