Faygo Beverages has been making popular carbonated and non-carbonated soft drink options for over 116 years. They are a Detroit staple most well-known for their extensive list of unique flavors and coining the phrase “Pop” over soda.
This social campaign was centered on celebrating the different flavors through fun, humorous, and socially relevant ideas. Each post was designed to make the brand feel welcoming, approachable, and fun, but most of all, they focused on presenting Faygo as the number one provider of unique flavor options in the soda category.
| Chief Creative Officer: | Bill Morden | Account Director: | Joe Morden |
|---|---|---|---|
| Executive Creative Director: | Jaime Perry | Creative Director: | Jeff Wolfe |
| Art Director: | Thantavan Chanya | Art Director: | Justin Scott |
| Copywriter: | Cole Guidry | Strategy Director: | Lesley Stout |
| Social Media Coordinator: | Amanda Kirst | Social Media Coordinator: | Brad Rude |
| Chief Creative Officer: | Bill Morden | ||
|---|---|---|---|
| Account Director: | Joe Morden | ||
| Executive Creative Director: | Jaime Perry | ||
| Creative Director: | Jeff Wolfe | ||
| Art Director: | Justin Scott | ||
| Art Director: | Thantavan Chanya | Copywriter: | Cole Guidry |
| Social Media Coordinator: | Amanda Kirst | ||
| Social Media Coordinator: | Brad Rude | ||
| Strategy Director: | Lesley Stout |