Flavor is king when it comes to today’s consumers. Case in point: just try to find a plain bag of potato chips to buy. Even the big guys, Coke and Pepsi, have broken the flavor barrier with a handful of their own specials. It’s not just a cola anymore. Wouldn’t it be nice if a single brand could own “flavor”? That’s where we came in with Faygo. With over 50 flavors that span more than 115 years, Faygo is truly the father of all pops when it comes to flavor choices. With that strategy, we introduced the “Faygo Flavor Revolution” for Faygo’s 2023 campaign. We created a 360° body of work that calls out to everyone to join Faygo, the leader of the revolution, and quench all their flavor desires.