Lacks Carbon Fiber—Social Media

When you’re building performance at the highest level, your social media should match that intensity. Lacks Carbon Fiber, a division of Lacks Enterprises, needed a social presence that spoke to car enthusiasts, OEM professionals, and builders alike with both power and personality. We aimed to create content that captured the attention of this diverse audience, blending high-performance visuals with humor and insight.

We focused on striking shots of Lacks Carbon Fiber wheels, paired with edgy and fun skits and automotive memes that bring a bold, engaging vibe to the feed. We also incorporated educational content aimed at the OEM audience, showcasing the precision and benefits of carbon fiber wheels in a way that resonates with professionals and enthusiasts alike.

This combination of content helped us reach both the car enthusiast community and the OEM market. Each post balanced entertainment with technical depth, engaging the audience with humor while delivering the performance-driven information that fuels their passion. Whether showcasing a product or cracking a joke, every piece of content stayed true to Lacks Carbon Fiber’s high-performance and innovative spirit.

Chief Creative Officer: Bill Morden Account Director: Joe Morden
Creative Director: Jeff Wolfe Strategy Director: Lesley Stout
Art Director: Thantavan Chanya Art Director: Rajeev Pillai
Copywriter: Cole Guidry Social Media Coordinator: Brad Rude
Chief Creative Officer: Bill Morden
Account Director: Joe Morden
Creative Director: Jeff Wolfe
Strategy Director: Lesley Stout
Art Director: Thantavan Chanya
Art Director: Rajeev Pillai Copywriter: Cole Guidry
Social Media Coordinator: Brad Rude