Lawrence Technological University— “Be Curious. Make Magic.” Integrated Campaign

Lawrence Technological University is a renowned engineering school that has expanded to include arts and science programs. LTU’s recruitment campaign needed to illustrate the unique benefits of its program to prospective students. The “Be Curious. Make Magic.” campaign was a bold visual solution developed to grab attention by breaking free from the conventional category clutter and highlighting LTU’s uniqueness in both the students they attract and the programs they offer. The campaign reminded students that to build the future, you need access to cutting-edge technology and a boundless curiosity to create magic.