Rip It is an American-made beverage company that is a challenger to the very competitive energy drink market. They offer a variety of flavors that promise to energize your day without breaking the bank. Rip It targets itself not the super elite athletes and high-octane powersports crowd but instead, it focuses on weekend warriors and the hobbyist athletes alive in all of us.
We created a social campaign that speaks to this target audience in a humorous and down-to-earth tone. These posts are designed to highlight the benefits of the product while aligning the brand with an attitude that an adventurous lifestyle can belong to everyone, not just those who break records or jump out of airplanes.
| Chief Creative Officer: | Bill Morden | Account Director: | Joe Morden |
|---|---|---|---|
| Executive Creative Director: | Jaime Perry | Creative Director: | Jeff Wolfe |
| Art Director: | Thantavan Chanya | Art Director: | Justin Scott |
| Copywriter: | Cole Guidry | Strategy Director: | Lesley Stout |
| Social Media Coordinator: | Amanda Kirst | Social Media Coordinator: | Brad Rude |
| Chief Creative Officer: | Bill Morden | ||
|---|---|---|---|
| Account Director: | Joe Morden | ||
| Executive Creative Director: | Jaime Perry | ||
| Creative Director: | Jeff Wolfe | ||
| Art Director: | Justin Scott | ||
| Art Director: | Thantavan Chanya | Copywriter: | Cole Guidry |
| Social Media Coordinator: | Amanda Kirst | ||
| Social Media Coordinator: | Brad Rude | ||
| Strategy Director: | Lesley Stout |