Devour the Night—Social Media Campaign

As the leading parts distributor worldwide, Arrowhead Engineered Products has become a worldwide distributor of non-discretionary, mission-critical aftermarket replacement parts. Now trusted by over 50,000 dealers, distributors, repairs shops and small businesses to provide quality, fit and selection, the challenge becomes managing the brands under their umbrella.

AEP re-introduced a lighting brand in the part space, Tiger Lights. The brand was positioned as an auxiliary light for farm equipment and offroad vehicles. TMV/Piloteer was tasked with relaunching the brand and produced the DEVOUR THE NIGHT Social Campaign. The campaign played off the name and aggressive “get it done day or night attitude” of the audience. This Social campaign played out on all social channels and eventually made its way into print and digital adverting. Driving both the farming and offroad enthusiast users to the brand website where they could find their nearest dealer, or shop online.