Jeff is an incredibly conceptual and seasoned storyteller who puts every ounce of his being into his work. In an industry driven by gimmicks and social media one-offs, he is a stickler for letting big ideas drive creative executions – never the other way around. His designs are layered with meaning and texture. And his production experience ranges from one-day guerrilla stunts to full-fledged, million-dollar product launches. Away from the agency, he’s a family man, a horror movie aficionado, a lover of counterculture and paranormal weirdness and a student of martial arts.
“I love analyzing the DNA of a brand to discover its emotional content and find ways to translate that into highly crafted communications”