TMV Group

Faygo: On the Verge of Losing Its Fizz with Millennials


Faygo had awareness. Awareness going back to 1907, in fact. And it was regarded by everyone who knew its name as Michigan’s craft pop. But it lacked relevancy until we made it come alive through social media via a new character, the Faygo Flavor Master, and on a new website aimed at entertaining as much as selling.